Chief Experience Officer, Cirque du Soleil

Anne Belliveau

Change Management. Creativity. Customer Experience. Disruption. Innovation. Leadership.

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Anne Belliveau

Speaker Bio

With over 30 years of dynamic experience, Anne Belliveau has built a reputation as a visionary leader who transforms organizations and inspires teams to achieve extraordinary results. Her career spans telecommunications, performing arts, and sports & entertainment, with impactful contributions in North America and on the international stage.

Currently serving as Chief Customer Experience Officer at Cirque du Soleil, Anne is at the forefront of innovation, driving digital transformation to revolutionize the fan experience. Her leadership enhances customer engagement across meaningful touchpoints, reshapes the audience journey, and uncovers new revenue opportunities. Through her strategic vision, Anne ensures that Cirque du Soleil remains a global leader in entertainment, blending creativity with cutting-edge technology to deliver unforgettable moments.

Before joining Cirque, Anne was Chief Marketing and Revenue Officer at Tennis Canada, where she led transformational initiatives that generated unprecedented revenue growth. She introduced scalable, tech-driven revenue streams and elevated the organization’s global brand presence through innovative marketing strategies and advanced sales infrastructure.

Anne’s expertise in digital transformation was also instrumental during her tenure as CMO at Just For Laughs Group, where she spearheaded the organization’s shift to digital-first strategies. Her earlier leadership roles include Vice President, Business Brand and Marketing Communications at TELUS, where she redefined national branding strategies, launched data-driven campaigns, and earned global recognition for her work, including a Cannes Lions d’Or nomination for a B2C loyalty program.

Beyond her professional achievements, Anne is a passionate community leader and advocate for the arts. She served until recently as Chair of the Board for the Dr. Clown Foundation, dedicated to spreading joy through therapeutic clowning, and previously sat on the Board of the Montreal International Triathlon organization. As a member of the Triathlon Canada Age Group Team, she proudly represented Canada at the 2018 Triathlon World Championships, embodying her commitment to growth, resilience, and excellence in all areas of life.

Anne’s dynamic leadership, digital acumen, and passion for driving growth make her a recognized force in mobilizing teams and elevating brands to new heights. Her story is one of innovation, impact, and a relentless pursuit of excellence.

Anne Belliveau Topics
Transforming From Within: Practical Strategies for Change and Innovation.
Crafting Customer Magic: Lessons from the Frontlines of Cirque du Soleil.
Book Anne Belliveau

Anne Belliveau is doing what many leaders only dream of—redefining innovation and change management inside one of the world’s most iconic organizations, Cirque du Soleil. In this dynamic keynote, Anne shares how she helps teams and organizations navigate transformation by using what they already have, rather than chasing shiny new solutions.

Anne’s approach is grounded in practicality: rethinking resources, reorganizing processes, and repackaging existing tools to drive meaningful change. Her stories from leading digital transformation at Cirque du Soleil bring these concepts to life, showing how to make big moves without overcomplicating the process.

Audiences will learn:

– How to uncover untapped potential within their organization’s existing resources.

– Strategies for fostering collaboration and creativity during times of change.

– Real-world examples of how Anne has helped Cirque du Soleil innovate from within while remaining true to its creative DNA.

Anne’s keynote is a rallying cry for leaders to embrace what they already have, empowering teams to transform chaos into opportunity and emerge stronger than ever.

Anne Belliveau knows that customer experience is more than just a strategy—it’s an art. As the Chief Customer Experience Officer at Cirque du Soleil, she’s at the helm of one of the world’s most iconic brands, transforming the way fans interact with their favorite performances.

This keynote is packed with actionable insights for creating unforgettable customer experiences across industries like retail, entertainment, and beyond. Anne’s practical, no-nonsense approach shows organizations how to innovate using the resources they already have, unlocking new ways to engage, delight, and build lasting loyalty.

Audiences will discover:

– How to reimagine the customer journey by rethinking existing touch-points.

– Strategies for leveraging storytelling to deepen customer connections.

– Lessons from Cirque du Soleil on blending creativity with practicality to drive revenue and loyalty.

Whether you’re running a global brand or a small business, Anne’s insights will inspire you to think differently about customer experience and deliver moments that matter.

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