What do you get when a few friends turn a funny idea into a $200M+ brand? A crash course in bold thinking, brand loyalty, and building a team that doesn’t play by the rules.

Sean Riley, Co-Founder and Chief Executive Dude of DUDE Wipes, takes audiences behind the scenes of one of the most unexpected—and wildly successful—consumer product stories in North America. From packing orders in their apartment to landing on Shark Tank, partnering with Walmart, and building a brand known in households across the country, DUDE Wipes did it their way, and it worked.

In his keynotes, Sean shares how teams and organizations can apply the same thinking to their own work: how to break category norms, find your voice, build internal culture, and connect with customers in ways that actually matter. It’s smart. It’s scrappy. And it’s packed with takeaways.

Ideal for teams looking to:

– Differentiate in saturated markets

– Build a brand or culture people actually care about

– Drive innovation without massive resources

– Embrace authenticity as a business advantage

– Rethink strategy, storytelling, and what success can look like

Whether you’re in marketing, leadership, sales, or operations—this is a story about pushing boundaries, thinking big, and wiping away everything that doesn’t move you forward.