CEO, The United States Tennis Association (USTA) + Forbes "Most Powerful Woman in Sport"

Stacey Allaster

Business. Change Management. Corporate Culture. DEI. Leadership. Teamwork.

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Stacey Allaster

Speaker Bio

Stacey Allaster is an Internationally renowned sports and entertainment leader, champion of equality, and trailblazer in the sport of tennis.

Currently, Stacey is the United States Tennis Association’s Chief Executive, Professional Tennis & US Open Tournament Director responsible for setting the strategic vision and growth strategy for the US Open and for the USTA’s professional tennis division. With her appointment to the role of Tournament Director in June 2020, Stacey became the first-ever female tournament director in the organization’s 140-year history.

Previously, Stacey was the Tournament Director of the Canadian Open and the VP of Sales & Marketing. In 2006, she joined the Women’s Tennis Association for three years where she served as President and was later promoted to Chairman and CEO. During her tenure, Stacey grew player prize money by 100%, and oversaw the global expansion of women’s professional tennis, including a robust Asia-Pacific growth strategy. Throughout her career, Stacey has been a fierce advocate for equality in women’s sports, playing a lead role in in securing equal prize money for women at Wimbledon and Roland Garros and all major WTA events.

In 2022, Stacey was awarded the Order of Canada in the companion category for her work in gender equality, one of the highest civilian honors in her native country. Additionally, she has been named by Forbes as one of the most powerful women in sport and a 50 over 50 Visionary and most recently the Billie Jean King Leadership award. Stacey is currently a board member of Blue Grace Logistics, the Canadian Olympic Committee, the Women’s Sports Network and numerous advisory boards including the University of South Florida’s College of Business.

Stacey Allaster Topics
The Foundations of Leadership: Creating Winning Cultures with Stacey Allaster.

In this interactive session, Stacey Allaster offers audiences transformative leadership strategies for cultivating resilience into their everyday processes.

Having navigated unprecedented challenges in the C-Suite throughout her years in professional sport, Stacey shares powerful stories that recognize the difficult parts of life and work and provides concrete examples on how to emerge more resilient than before.

Your audience will leave  better equipped to engage with their lives and work in a more positive, meaningful, and impactful manner.

Stacey Allaster

Stories of my life


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