The modern buying landscape is vastly different than it was even ten years ago. Advances in social technologies, the availability of information, combined with the sheer numbers of solutions flooding the market, have resulted in a new breed of modern buyer. One who is more empowered but also more skeptical, resistant to change, and unclear of the unique value you bring. To keep pace, sales and marketing teams need to adapt their approach to avoid getting lost in the sea of sameness. In this talk, David outlines the key principles modern sellers and marketers will need to master in the battle for customer mindshare and how to operationalize them.

As leaders we’re tasked with driving the engagement, performance, and career development of our people. Central to these tasks are key leadership behaviors that hugely impact our success and ability to grow and scale our businesses quick, especially during times of change. Unfortunately, many leaders aren’t explicitly aware of these behaviors and according to the data, even those that are, have often not mastered them! The insights from this session will apply to organizations of all sizes, from entrepreneurs to enterprise, and will be of particular interest to anyone in a leadership role.

Central to peak performance in sales and business is the understanding of how our emotions and that of our customers influence our ability to execute. From negotiating agreements to our ability to persuade others to providing high value feedback to our colleagues, top professionals masterfully command emotional information to guide thinking and behavior. This session will introduce the concept of emotional intelligence, and provide tangible examples of how to harness the power of emotional awareness in your sales, business, and interpersonal interactions.