What happens when you mix a sibling trio, zero filter, and a relentless drive to shake up an industry? You get Mid-Day Squares — and the wild ride behind one of the most unorthodox (and unforgettable) brand stories out there.

In this no-BS fireside chat, Jake, Lezlie, and Nick go deep on the real stuff:
– How they built a culture where honesty isn’t optional
– Navigating burnout when your face is the brand
– Why bold leadership beats polished management
– What most teams get wrong about trust and communication
– And how showing up as their full, messy selves became their biggest advantage

It’s raw. It’s hilarious. It’s brutally honest.

This isn’t a case study — it’s a behind-the-scenes look at how they actually built the thing.