Purpose-Driven Leader and Human Performance Expert

Justin Kingsley

Business. Creativity. Culture. Sales & Marketing. Sports.

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Justin Kingsley

Speaker Bio

Justin is an award-winning multimedia storyteller. He is an author, director, creative director and strategist. It also helps global brands and world champions tell their stories. He is an official spokesperson for Moisson Montréal, Canada’s largest food bank.

He has been an international correspondent for the Canadian Press, press secretary in the Prime Minister’s Office, head of strategy at Sid Lee, as well as an author, director and photographer.

He is the author of three books. The Way of the Fight , a look at the philosophy of Georges St-Pierre, was a #1 NY Times Bestseller in Canada. Weology: How Everyone Wins When We Comes Before Me , a book of ideas on leadership, which also reached No. 1 in Canada. His third book, this one in French, Le livre du don (Flammarion 2017), explores humanity’s complex relationship with the gift.

With Roger Frappier (Oscar voting member) Justin co-directed the feature-length documentary Chaakapesh: A Symphonic History of Montreal . Another feature-length documentary, Mammoni , which he wrote, directed and produced, is due for festival release in 2021.

On television, he wrote three seasons of the hit series 24CH (CTV, TSN, RDS), one of the first shows integrated into a professional sports organization for an entire season.

Justin developed the brand identity and vision for the North American group comprising Canada, the United States and Mexico to host the 2026 FIFA World Cup: United As One. He is the originator of the slogan and vision for the 2015 FIFA Women’s World Cup – To a Greater Goal.

He has extensive experience as a creative director and strategist, and most recently as a partner, at Sid Lee, one of the top five creative agencies in the world (Forbes 2012). The strategy and campaign idea he developed for Adidas at the 2012 London Olympics, titled Take the Stage, won international acclaim and was named the best global campaign of the Games. Adidas was voted British Brand of the Year 2012.

With LucasFilms, Justin transformed Star Wars and Indiana Jones into worldwide museum exhibits. He created the first bilingual Olympic slogan, for the 2010 Vancouver Games, With Glowing Hearts / Des plus Brillants exploits . He also developed award-winning branding and communications strategies for UFC world champion Georges St-Pierre.

He was spokesperson for the Right Honorable Paul Martin and responsible for economic portfolios in the Prime Minister’s communications department in 2003-2004. Previously, he was head of media relations and spokesperson for Communication Canada, specializing in crisis management. Justin is an internationally renowned public speaker.

An award-winning photographer, he has hosted four gallery exhibitions of his work. Marketing Magazine once named him one of Canada’s most creative people. He is a proud Franco-Ontarian, born and raised in Ottawa.

Justin Kingsley Topics
Finding Your Superpower
Rediscovering Simplicity: The Power of Positivity with Justin Kingsley
What’s your hook?
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Finding your superpower makes you better at what you do, and better at working with others toward team goals.

In this talk, Justin shares the lessons learned from spearheading some of the largest branding campaigns in the history of sport. How can breaking the status quo within an organization lead to unparalleled success? What are the secrets behind some of these iconic branding case studies? And how does it reinforce its organizational values, culture, and brand on a day-to-day basis?

Justin dissects his story of how he created some of the most iconic brands and movements in the industry and showcases his roadmap for transforming sleepy organizations into global superpowers, and how your team can benefit from these principles too.
Justin also dives deep into the insurmountable obstacles, challenges, and even threats that he’s had to endure and what your team can do to fortify against the unexpected curveballs and roadblocks that can happen.

This talk is designed to move your team from Impossible to Possible and to hammer home the understanding that by facing our challenges head-on, we build the resilience required when bigger challenges arise.

In this highly engaging and interactive session – Justin shares insights and techniques learned from world champion athletes, famous Buddhist monks, and renowned cognitive behavioralists. He also leads audiences through a series of simple breathing and meditation practices designed to empower better decision-making and helps to expose the secrets to rediscovering the true power behind the simple acts in life that can have profound outcomes in your personal and professional environments. Inspired by his own path and experiences with mental health and wellness, Justin helps individuals and teams understand and identify their own super-power.

What makes some businesses stand out from their competitors? What makes some people more successful than others? Is it product? Is it price? Work-ethic? Perhaps. But with all of that, how can you then escape the complacency trap and really stand out, as a brand and as an individual? You need to find your hook. In this dynamic, interactive keynote presentation Justin gets deep with audiences in helping them find their hook. It’s engaging, interactive, and extremely informative. Sometimes your hook has been in front of you all along. Justin helps you find it, reclaim it and own it.

Justin Kingsley

Stories of my life

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