February 01,2022

Benvenuto Mauro Porcini.

SA is thrilled to be collaborating with renowned author and award-winning designer, Mauro Porcini.

In 2012, Mauro joined PepsiCo as its first-ever Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands. Prior to joining PepsiCo, Mauro served as the first-ever Chief Design Officer at 3M, where his mission was to build and nurture a design-sensitive culture in a technology-driven global corporation. His teams, based in the U.S., Italy, China and Japan, won many of the world’s most prestigious design and innovation awards.

In 2021 Mauro published his first book in Italian: “L’età dell’eccellenza – Come innovazione e creatività possono costruire un mondo migliore” (Il Saggiatore). His first book in English, “The Human Side of Innovation. The Power of People in Love with People” (Berrett-Koehler), focused on innovation, design and leadership, is planned to be launched in October 2022.

L’eta dell’eccellenza Innovazione e creativity per costruire un mondo migliore

Click here to purchase the book in Italian.

The Human Side of Innovation (Oct. 2022)

PepsiCo’s award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products or somebody will beat you to it. And Mauro Porcini, PepsiCo’s first ever chief design officer, says the key to real, world-changing innovation is to put people first. Putting people first requires what Porcini calls unicorns: people who are in love with people and who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them. Some have qualities you might expect—the ability to dream and an attention to detail—but when was the last time you heard an executive ask prospective hires if they were kind or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators. This book is written by a celebrated designer, high-level corporate executive, and a decent human being. 

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