January 11,2022

SA signs Director X, exclusively, to its roster of keynote speakers.

Julien Christian Lutz has directed music videos for many of the world’s top artists, including Drake, Kendrick Lamar, Rihanna, Jay-Z, Kanye West, Fifth Harmony, Wiz Khalifa, Usher, John Mayer, Korn, Iggy Azalea, Sean Paul, and many more.

His work has been nominated and awarded by the MTV Music Video Awards and Much Music Video Awards. Julien has directed commercials for Apple Music, Ebay, Virginia Black, and Gap’s noteworthy “Meet Me In The Gap” campaign. Julien is also the director of three feature films: Across the Line, Center Stage: On Pointe, and Superfly. Julien is one of the creators of Operation Prefrontal Cortex, a community partnership and resource for those who want to implement mindfulness and meditation strategies to see change.

He’s also a filmmaker, an artist, and now a mindfulness advocate, drawing on his own experience with gun violence to head up a movement called Operation Prefrontal Cortex. A highly intelligent speaker, Julien’s talks hit on creativity, innovation, wellness, and community, and how bettering ourselves and those around us is the way to ensure a more peaceful, compassionate world.


Created in the revolution by Director X and Taj Critchlow, Fela is a culture-defining brand that celebrates inclusion and diversity. A Toronto and Los Angeles-based production company that specializes in making cutting-edge content in the realm of music videos, commercials, documentaries and films.

Using the mantra “Own Your Culture, Tell Your Stories,” Fela’s core strength is having the innate ability to tell cultural stories authentically while being a voice for the unheard and underrepresented. Their mantra is: “Own Your culture, Tell Your Stories.” Fela’s team of directors have created ground-breaking music videos for Drake, Rihanna, Kendrick Lamar, Rosalia, Jay Z, SZA, Coldplay, Black Eyed Peas, Eminem and many more. Brands Fela has produced commercials and branded content for includes: Nike, Samsung, Disney, Spotify, Pyer Moss, Converse, Virginia Black, Bud Light, Four Seasons and Puma.

Fela recently began its evolution into long-form content, producing the feature-length documentary Underplayed. The film explores gender inequality through the lens of the electronic music scene and the women championing change over the summer festival season.

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