
Brad Stulberg
The performance thinker for a chaotic decade.
NYT bestselling author · University of Michigan faculty · Performance coach to world-class athletes, executives, and entrepreneurs
Brad Stulberg is one of the sharpest voices in the world on human performance — the kind that lasts. He is the New York Times bestselling author of The Way of Excellence, The Practice of Groundedness, and Master of Change, three books that have quietly reshaped how leaders, athletes, and creatives think about ambition, resilience, and staying steady in a decade of relentless change.
What Brad speaks on.
The world your team is navigating is genuinely different — accelerating change, compressed attention, and a constant hum of uncertainty. The old playbooks for high performance, built for a slower and more predictable era, have quietly stopped working. Burnout culture, motivational hype, and rigid discipline all come up short.
In this keynote, Brad Stulberg reframes what it takes to perform — and stay human — in the world we actually live in. Drawing on his New York Times bestselling books and his coaching work with elite athletes, Fortune 100 executives, and championship teams, Brad shares the small handful of practices that separate people and organizations who thrive from those who quietly fracture under the load.
Audiences leave with a working model of excellence built on mental toughness that isn't brittle, motivation that isn't dependent on mood, and resilience that doesn't rely on grinding. Brad unpacks self-awareness as an operating system, risk-taking as a discipline, values-based decision-making as a leadership skill, and rugged flexibility as the antidote to a decade that keeps changing the rules.
By the end, leaders walk out with a clear-eyed sense of the foundational practices — for health, energy, and focus — that make everything else in their team's playbook actually work. This is a keynote for the room that's done with performative hustle and ready for the real thing.
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Brad making headlines.
Auto-refreshed. Real headlines, real publications.
- The Case for Excellence Without Obsession - Next Big Idea ClubNext Big Idea Club·7mo ago
- The Way of Excellence: Lead for Sustainable Performance - Knowledge at WhartonKnowledge at Wharton·13d ago
- Brad Stulberg On The Way Of Excellence: A Q&A For Runners - Marathon HandbookMarathon Handbook·3mo ago
- What Can Athletes Learn From Courtney Dauwalter's Winning Streak? Joy Is More Powerful than Results. - Outside MagazineOutside Magazine·2mo ago
- How to find success the “autotelic” way - Big ThinkBig Think·7mo ago
- How Brad Stulberg’s Books On Excellence Inspired Kipchoge’s And Sawe’s Marathon World Records - Marathon HandbookMarathon Handbook·4mo ago
Meet Brad first.
Nobody books off a bio. Hop on a 20-minute Zoom with Brad, size up the chemistry, then decide. No pressure, no runaround.


