Human Behaviour Strategist & Founder of Valuegraphics

David Allison

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David Allison

Speaker Bio

David Allison is a human values expert, international speaker and 2X best-selling author. He is focused on changing how we understand ourselves, the people around us, and those we hope to engage with in our work. As the founder of the Valuegraphics Project – the first global inventory of core human values – he has transformed human values into measurable data and created an entirely new type of human-centric insights. He helps big brands like PayPal, Five Star School Supplies, the United Nations Foundation, and Google connect with people by honoring their values.

INC Magazine named his last book one of the top ten leadership books of the year, and his latest book The Death of Demographics was hailed by critics as “Convincing, insightful, and…revolutionary.”

David Allison Topics
The Superhuman Antidote to AI.
Boosting Sales by Being Human.
The New Science of Values and Leadership.
The Next Step: DEI Beyond the Stereotypes.

Businesses don’t like risk, and the blend of chaos, emotion, and complexity that we call “the human factor” is one of the biggest risks any business must face. But right now, as incredibly disruptive technologies like AI emerge at a stunning pace, the only antidote is for us to become more incredibly human than ever before. To do that, we need to make “the human factor” less risky. That’s what David Allison does in this keynote.

David’s team has turned human values into data, creating boardroom-friendly facts and figures to replace subjective conversations. Now we can combine revolutionary new super-machines with a revolutionary new understanding of the humans who use them. It’s the combination we need to solve any problem and achieve any goal.

With nearly a million surveys completed in 152 languages, David’s revolutionary research has revealed the values that drive us with unprecedented detail and clarity. It’s no wonder his work is included in college textbooks used worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.

As businesses strive to remain relevant in a tech-driven landscape, David Allison’s message serves as a timely reminder that to thrive in the future, we must lean into what makes us quintessentially human. To thrive alongside super-technologies we must be superhuman.

AUDIENCE TAKEAWAYS

– The specific Power Values that will empower you to engage people and influence outcomes.

– Creative, detailed strategies to immediately put the Power Values to use.

– David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

– The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn’t getting us closer to achieving our goals.

But what if we’re measuring the wrong things?

For the first time, human values expert, international keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. He’s proven a neurological fact: every decision we make, thousands of times of day, is determined by our values. It’s no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, Lululemon, and the United Nations Foundation.

The result of David’s global research is a proven, science-backed method for identifying the values your audience shares. His keynotes teach you to use specific values to drive sales and marketing efforts that really work.

You can engage any audience, deliver any message, and create more sales with the power of shared human values. David’s keynote will show you how.

AUDIENCE TAKEAWAYS

– The specific Power Values that will empower you to engage people and influence outcomes.

– Creative, detailed strategies to immediately put the Power Values to use.

– David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

– The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

Neurologists have known for years that leading people effectively requires tapping into their core values. But until now, there hasn’t been a way to determine, quantify, and read the specific values shared by large groups of people.

Human values expert, international keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. In his leadership keynotes, he isolates the values that mean the most to your specific audience or team.

Once you learn the accurate, science-backed, shared values of your team, the transformation begins. You’ll see your true self in your work. You’ll see where your values intersect with the values of people you need to engage. And you’ll find that more effective leadership come from being more human. As David says: “If we let them, our values will unite us. Because we are all values driven.”

AUDIENCE TAKEAWAYS

– The specific Power Values that will empower you to engage people and influence outcomes.

– Creative, detailed strategies to immediately put the Power Values to use.

– David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

– The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

Here’s the truth: marginalized groups around the world have not been treated fairly, and there’s a great deal of work still to be done to achieve diversity, equity, and inclusion goals. But a strong foundation can only be built on common ground. Nothing good has ever come from doubling-down on what makes us different, without also shining a light on what unites us.

Human values expert, international keynote speaker and 2x best-selling author David Allison — himself an Indigenous Canadian and member of the LGBTQ+ community —  has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points.

What does that mean for DEI efforts? It means that now we know what connects us. And we can use that data to move beyond what divides us. It means that we can see ourselves in each other, and celebrate what makes us unique.

David’s revolutionary research on human values equips you with tools to go beyond demographics, with insights that offer a groundbreaking data-driven approach to understanding not just what people are, but who they are in the inside, where it counts.

AUDIENCE TAKEAWAYS

– The specific Power Values that will empower you to engage people and influence outcomes.

– Creative, detailed strategies to immediately put the Power Values to use.

– David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

– The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

David Allison

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The Death of Demographics
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