In this talk, Mike Fata details his journey from high-school dropout to successful CEO and how his achievements (and failures), led him to create a guide that will put business leaders on a pathway to success. Spoiler alert: it isn’t a fancy business degree, a high-flying network, or tons of investment capital.

By stressing the importance of passion, integrity, and community, these 12 easy-to-follow lessons will highlight how to grow intentionally and build a business that is both authentic to you and relevant to the current landscape. A landscape that values not only the health and well-being of the bank balance, but also of people and the environment.

It may seem scary to stray from the conventional business-model, but Fata knows that it is possible to build a sustainable, health-giving business that is also financially viable—because he has done it. And he wants to help your team do the same. There is a purpose driven leader inside everyone. The question is, are you ready to discover yours?